React is a popular JavaScript library for bringing complex pages and Web applications under control. It saves developers from working directly with the DOM, so they can focus on the application’s logic rather than trying to optimize the handling of every element. It can seem intimidating at first, but once you understand some key concepts, […]
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Consumers are a little tired of inbound marketing. To be more specific, they’re tired of the kind of inbound marketing that has gotten repetitive and mechanic. You can’t blame them. Legions of marketers have been marching to the beat of Hubspot for years now. Consumers have learned the drill. They’re ready for a fresh approach,
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The decade isn’t over yet, but we’ve seen some remarkable advancements in the field of artificial intelligence. We’ve marveled at the invention of the first self-driving car in 1995. We witnessed Deep Blue beat Garry Kasparov in 1997. Lastly and more recently, we enjoy the company of Apple’s Siri, Google’s the Assistant, Microsoft’s Cortana, and
The Turing Test – Does it matter? Read More »
Although the term “Chatbot” is still a buzz word to many people, this revolutionary technology has already been considered “the next big thing” due to massive benefits it can bring to companies across various industries. In this article, we will discuss several chatbot use cases to solidify our claim that businesses should embrace chatbots. 1.
Top Chatbot Business Use Cases You Might Not Know (Part 1) Read More »
People buy from your e-commerce website because they like the products, trust the brand, and get great customer service. Live chat options provide an opportunity for consumers to get more information and personalized attention without the need to hire phone representatives or in-office staff to constantly monitor activity. Despite this sounding like an excellent boost toward
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The first contact customers have with brick-and-mortar businesses is often their online presence. A good website is an obvious necessity, but a chatbot is a valuable addition. Many people use their smartphones while inside the store to get information. Using a chatbot is faster than flagging down a sales representative, and it’s always available. Browsing
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Manufacturers stand to gain from every technological advance they can use, and chatbots can provide them with significant advantages. The uses range from the supply chain to the manufacturing floor to order fulfillment. Supplies and inventory Parts and materials need to stay in supply without accumulating wasteful amounts before they’re needed. A chatbot-based query system
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The decade isn’t over yet, but we’ve seen some remarkable advancements in the field of artificial intelligence. We’ve marveled at the invention of the first self-driving car in 1995. We’ve witnessed Deep Blue beat Garry Kasparov in 1997. Lastly and more recently we’ve had the chance to enjoy the company of Apple’s Siri, Google’s Assistant,
Turing test in science fiction Read More »
What Is the Process of Effective Lead Generation and How to Use Chatbots to gain Leads? Have you ever received a random call one day about a product you looked at a few weeks ago? You try to recall the time you checked out the product and remember leaving your contact details on the website.
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”Today’s consumers are more enlightened and empowered than ever. And they are placing ever-greater demands on their retailers to either ”get it right” or lose their business.” – Kali Klena, IBM Global Retail Lead Today’s savvy consumers contrast sharply from yesterday’s shoppers. They are confident, industrious, and technologically astute, and expect businesses to exhibit
How Changes in Consumer Behavior in the 2010s Has Shaped the Business World Read More »
Some chatbots let users enter natural-language questions. Others only let them enter predefined choices using buttons or menu items. Both approaches have advantages in the right situation. The advantages of buttons Button-based chatbots are far simpler to program, so they cost less and don’t take as much time to set up. No artificial intelligence is
Do you really need an AI chatbot? Button vs AI-driven chatbots Read More »
Have you ever received a random call one day about a product you looked at a few weeks ago? You try to recall the time you checked out the product and remember leaving your contact details on the website. Or perhaps a time when you received a call from a company that you’ve been referred
What Is the Process of Effective Lead Generation and How to Use Chatbots to gain Leads? Read More »
WordPress hacked by SA3D and how to prevent it In the first half of 2017, you may have seen the message ”hacked by SA3D” around the web. What happened? Newer versions of WordPress include REST API, which offers many powerful new features and integrations. Unfortunately, serious security threats were identified with this features and many WordPress
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The gaming industry has been booming for a while already, and we are now seeing an increase in casual gaming across a variety of media and different platforms. The industry has reached massive revenues of $108.4 billion in 2017, with mobile games as its most significant sector, generating $59.2bn. The quality of games has obviously
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The idea of chatbots has been around since the mid 1960s. ELIZA was the first of its kind, created in the MIT Artificial Intelligence Laboratory. Since then, though, there has been a proliferation of chatbots. When they first began to become more widespread and available to the general public, in the late 1990s, they mainly
And The Winner Is…Champion Hackathon Chatbots Read More »
Digital virtual assistants, such as Alexa, Cortana, Siri, and Google Assistant, have the same major function: they make your life easier by automating certain processes. Automating these processes frees up your time and attention so that you can focus on what matters most to you. These are some of the processes that they can automate:
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Chatbots for tourism help people book their travel and hotel rooms, and some suggest destinations to match travelers’ wishes. Expedia for Facebook Messenger lets tourists describe their hotel needs, asks questions for clarification, and offers a selection of suitable hotels. Kayak for Slack is a Slack app which is available from any Slack workspace by
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ASCII art, sometimes referred to as ANSI art or text art, is the process of generating simple or complex imagery using computer text characters from the American Standard of Coded Information Interchange (ASCII) character set. The process involves creative placement of typed characters in order to create visual shapes or complex representations of people. They
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We all live in a world that’s fast-paced and digital. It’s no surprise that nowadays everything should be done in an instant. There’s so much advance in the technology nowadays that even the most mundane tasks can be done with just a scroll and a click. In the old days, we would normally rely on
Virtual Assistant: What You Need To Know 2019 Read More »
Definition of Cognitive Computing According to the Cognitive Computing Consortium, cognitive computing is designed to more closely mimic the problem-solving processes of the human brain. As a result, cognitive computing is able to handle problems that involve context and gray areas rather than adhering to strict rules. In particular, cognitive computers are adaptive, interactive,
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Our first installment of carefully selected chatbot business use cases has shown you how AI bots are transforming 12 large-scale core industries of the world, including E-commerce, public transportation, education, airlines, and so on. In this second part, we continue coming up with other 11 chatbot business use cases that deal with more personal aspects
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The definition of social selling is pretty straightforward. Social selling is the process of developing relationships through social media by interacting daily with their potential customers to generate revenue. In May 2017, Forrester surveyed 265 sales and marketing leaders and found out that 49% of B2B enterprises have developed a formal social selling program and
Social Selling – the new way to sell? Read More »
”Alexa, what was the score of the Manchester United game yesterday?” If you’ve ever asked a question like that of your personal assistant device (such as Amazon Echo or Google Home), you are already enjoying the fruits of the deep learning revolution. As Ralf Herbrich, Director of Machine Learning & Managing Director of Amazon Development
What is Deep Learning? Read More »
Free and open source licenses are a source of widespread confusion. Many people think they’re all alike. They think a license lets them use software with no conditions attached. Both of these notions are seriously mistaken, and some businesses have found themselves on the losing end of lawsuits as a result. Even the term ”open
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Chatbots are ready to deliver a major impact in Africa. Several economic factors work in their favor, and businesses and nonprofit organizations are already showing what they can accomplish. The next few years should see significant growth in use. Favorable economic factors Since 2016 Africa’s economy has been growing at a healthy pace. The World
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If you want to create convincing output for some purpose, something that isn’t real but seems to be, how do you do it? Generative Adversarial Networks (GANs) are an approach which holds a lot of promise. They provide a form of unsupervised learning, where a system can improve its performance over time without human feedback.
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Facebook Messenger advertising provides content marketers the opportunity to engage audiences within the messenger app. Messenger ads are created through the ads manager platform and can utilize the same creative as other ads running throughout Facebook and Instagram. When is Facebook Messenger Advertising Suitable? Like all marketing strategies, Facebook Messenger ads best serve a specific
What is Facebook Messenger Advertising? Read More »
The insurance industry may be known for web pages full of complicated jargon and headaches, but chat bots are changing this. They’re helping with everything from finding the right policy to settling claims, and have many additional advantages as well. Answering Frequently Asked Questions Even though many sites include an FAQ page for their policies,
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Chatbots must choose their wording carefully if they are to engage their users for longer periods of time. This is why copywriting and the distinct choices made in the way the bot works is so important. They must also be deployed in suitable ways for their audience. A chatbot is a programme that automatically responds
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Businesses are picking up huge gains in productivity through robotic process automation, or RPA. This doesn’t refer to machines doing physical labor; the ”robots” in this case are software agents. Like the robots on the factory floor, they carry out tasks that otherwise would require dull, repetitive human efforts. RPA builds on existing GUI-based software.
Robotic Process Automation: What’s It All About? Read More »
The landscape of business marketing has drastically shifted over the years. Up until the rise of the internet, and sometime well into the internet age, traditional forms of advertising have always been king. Newspapers, magazines, and television and radio ads were once considered as the prime spots for marketing businesses. However, with the rise of
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Students everywhere carry their mobile phone with them. It contains everything they need and is their connection to the world, but the ’phone’ aspect of the device is fading away. Instead of making calls, many individuals would rather use instant messaging apps. This trend started a with the popularity of SMS and has only surged
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The rise of online chat rooms has, in recent years, seen an explosion in the number of intelligent chat bots that can offer a range of services. They are an example of conversational design that offers a human-like interaction through computer text. Discord bots can do many things to create an enhanced human experience, including
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Chatbots are more versatile than you may think. After all, it is just an interface technology. Chat, speech and messaging interfaces are very flexible. We’ve gathered different kinds of popular use cases in varying industries. Check them out to see what are the most popular use cases in your industry!
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Augmented reality has always been part of Hollywood culture with its portrayal in movies as ubiquitous as The Beatles was in the 60s. It can be seen in various movies across different genres, depicted as holograms, computer projections, or even as high-tech maps. While augmented reality has been around, perhaps as a concept, for many
Chatbots offer an opportunity to reach international audiences. The more languages one supports, the more customers it can reach. The variety of human languages makes this a challenge. If you’re reading this article, you’re presumably familiar with English and perhaps with some other European languages. Translating even between them can be difficult. When we consider
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Humor makes interactions go more easily. Introducing a little fun to a chatbot can make it more appealing to customers. It does require a bit of caution; what’s funny to one person may be offensive to another. Chatbots work best when they seem a bit human, though. With the right touch, humor can create a
Humour & chatbots – when and how to make a funny chatbot? Read More »
A net promoter score (NPS) is a measurement of what percentage of your customers are loyal to your brand compared to what percentage will likely advise other potential customers to take their business elsewhere. An NPS is calculated with a 0–10 scale; customers are asked a question along the lines of: ’how likely are you to
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Messaging apps are a popular way for chatbots to communicate. They don’t require creating a new Web page or application. The developers simply create conversational abilities and connect them to the app’s API. Some messaging APIs provide additional developer aids, such as message templates and natural language processing. Users give messaging apps some identifying information,
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So far, we’ve had to learn to interact with computers on their terms and limitations. To make as precise online search as possible we are required to know the optimal keywords, and still, we get millions of search results that we have to choose from. However, now with the emergence of conversational search and AI
Chatbots and Conversational UI for Futuristic Service and Conversational Search Read More »
HR departments can use chatbots to answer common employee questions, freeing HR personnel to address the tougher questions faster. This field is easier than many for a chatbot to handle, because the audience is a known one and the kind of information they are looking for is well-delimited. Company policies, holiday schedules, job openings, and
We lead busy lives, and that can lead people to delay or ignore the things that are important. Healthcare is one of those things. No one likes to go to the doctor, but chatbots are here to help. Here are some advantages of using Chatbots in healthcare. Immediate Consultation Avoid the wait times at the
Using Chatbots in Healthcare to Improve Patient Care: Chatbots in Health Industry Read More »
Business-to-business (B2B) marketing involves the sale of a company’s product or service to another company. This occurs when: A business is sourcing materials for their production A business needs the services of another for their operations A business re-sells goods and services produced by another business B2B is often compared with business-to-consumer (B2C) marketing which
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Best Use Cases of Chatbots at Trade Fairs Customer Assistance- Attendees can get quick answers to some of the most frequently asked questions of trade fair events. Notifications- Chatbots can send out notifications for specific upcoming activities, like reminders of speaker times, or scheduling changes. Lead generation- Chatbots can gather information for businesses to use
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Airlines have a long history of less than stellar customer service, but chatbots are promising to change that narrative. The introduction of AI-powered bots are allowing airlines to connect with customers more directly, leading to streamlined processes and quicker response times. Chatbots for searching and shopping Airlines are eager to improve their customer relationships, starting
How Chatbots are Giving the Airline Industry an Upgrade: Chatbots in Airlines Industry Read More »
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Chat work best when actively targeting potential visitors through proactive services prompts. Effective chat sales are not unlike sales in physical stores. Better result yields by approaching in a customized way, depending on the context and situation of the visitor. Proactive chat service requires a decision about the trigger – who to target and when
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Chatbots and Facebook Messenger Ads. A Waste Of Time, Or The Future? Facebook Messenger has become the cornerstone to our society, but did Mark Zuckerberg predict how it would also unravel to be a hugely powerful marketing tool for savvy business owners? Bу оffеrіng аdvеrtіѕеrѕ thе аbіlіtу tо rеасh thеіr сuѕtоmеrѕ аnd рrоѕресtѕ vіа Mеѕѕеngеr,
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