Digitalization>Digital Communications

YouTube has certainly transformed itself into a multimedia juggernaut where millions of content are consumed every day. It certainly has grown a lot from relative anonymity in 2005 to the content powerhouse it is today.  Now owned by Google, its influence has only grown even more and has definitely become a platform where everyone can

The definition of social selling is pretty straightforward. Social selling is the process of developing relationships through social media by interacting daily with their potential customers to generate revenue. In May 2017, Forrester surveyed 265 sales and marketing leaders and found out that 49% of B2B enterprises have developed a formal social selling program and

The landscape of business marketing has drastically shifted over the years. Up until the rise of the internet, and sometime well into the internet age, traditional forms of advertising have always been king. Newspapers, magazines, and television and radio ads were once considered as the prime spots for marketing businesses. However, with the rise of

Augmented reality has always been part of Hollywood culture with its portrayal in movies as ubiquitous as The Beatles was in the 60s. It can be seen in various movies across different genres, depicted as holograms, computer projections, or even as high-tech maps. While augmented reality has been around, perhaps as a concept, for many

How to show Internet, websites and messaging in films? A look at how film makers incorporate websites aand messaging in their work https://vimeo.com/103554797 On screen text messasing is changing. No more shoots were you see the phone. Now you see the text on screen. It was first seen in soap operas, teen movies and asian

If you want to start any business the one thing you need for success is marketing. It’s the life blood of getting your material out there. Now while there have been many forms of marketing over the years, the most recent and upcoming is influencer marketing. Influencer marketing takes its name adeptly from the premise

With the introduction of the internet, society as a whole has shifted from a more “secluded” point of view into a more interconnected society where global-thinking is encouraged. The shift not only introduced mankind to a more personal encounter with the world around them but also gave mankind a more personal connection with their favorite